What do companies do to market their employer brand?
The candidate journey
Reply to all speculative applications and offer to keep details on file. Have a standard message which aligns with your employer brand. Broadcast vacancies when they arise.
Use of social media in recruiting
Job descriptions/ WebsitesMake them funky / outcome focused / serious according to your brand.
Website for applications - make it match your brand, make it easy to use, highlight key selling points.
Free websites like Reed and Indeed may not attract the best candidates. Normal posts on LinkedIn are free.
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